The platform is rolling out a new feature that enables them to cut down on the amount of AI-created media appearing in their feeds. This move comes as the company revealed that it now features in excess of 1 billion AI-generated clips.
Trial and Implementation
This change is being tested over the next few weeks before a widespread rollout. This development coincides with a surge in content created by AI, spurred by new AI video creators.
AI Content on Other Platforms
Recent reports that nearly 10% of the quickest rising video streams on another major platform primarily display content made by AI. A large amount of this content is classified as “AI slop”, a term for substandard, factory-style content that is frequently illogical or surreal.
“We know from our community that a lot of users appreciate content produced via AI tools, including computer-generated images to educational videos, and we aim to give people the power to adjust the amount of that, based on their own choices,” commented a spokesperson.
Volume and Proportions
TikTok shared that there are now 1.3 billion videos on its app labeled as made with AI. Collectively, more than 100 m pieces of content are submitted to the platform each day, making AI content a relatively small part of its total content library.
User Control Features
Users will be able to decrease or raise the amount of AI content they see by using the topic control feature in the application and selecting AI-made media. Other topics that are already be controlled under the filter include politics, clothing, beauty, and movement.
AI Disclosure Rules
Its guidelines oblige users to label “realistic” AI-generated content, and it forbids harmful fake videos of celebrities or emergencies. Any authentic-looking AI-generated clip that is without a tag can be deleted under its terms of service.
Additionally, the service will henceforth attach an “AI-made” label to content made using its built-in AI features, or identified by an collaborative effort for recognizing content made by AI. This measure is intended to deter users from seeking to bypass the labeling process.
AI Literacy Programs
The platform is also establishing a two million dollar AI literacy fund for experts and organizations to create informative material about responsible artificial intelligence. This program will benefit non-profit groups dedicated to educating coding and technology.
Moderation Strategy
The video-sharing app has justified its content review process, during controversy over plans to make redundant hundreds of review team members in the United Kingdom. It is planning to reduce a significant number of roles in its content moderation division in the UK capital, with worker representatives and online safety experts voicing alarm that people are being substituted by automated systems.
A senior executive explained that human moderation would continue to be important, but automated tools can protect employees by filtering out the most harmful content prior to it has to be seen by staff. The company reported a significant reduction in explicit and harmful content handled by human moderators over the previous year due to the use of its automated systems.
We believe it is crucial to balance staff and AI to maintain a secure environment,” she said. “We’ll have people as integral to the approach, but we further consider it’s extremely critical to reduce exposure to unsafe media as swiftly, which is where a significant AI assistance is really helping us work at speed.”
